History

Almost no history can be found on 10 Chesterfield Road and the few real estate listings for it tends to give a completely different building (a house!) or confuses it with no.8, being the tavern and drive-thru bottle shop.

 

It is jointly owned by the Department of Housing and United Developments (WA) Pty Ltd.

 

United Developments

United Developments was registered as an entity name on 31 July 2012 and are still current. Nuhaven was registered as a business name under this entity on 17 December 2014 and cancelled on 26 April 2018.

 

It appears that the Nuhaven Apartments was to be built at 19 Sudbury Road, opposite the Mirrabooka Shopping Centre, with construction starting early 2018 and being completed within one year. It would consist of 42 multiple dwellings and 9 shops at a cost of $9.5 million, which was approved on 17 January 2018.

 

The City of Stirling sold the site to Hampton Developments (WA) Pty Ltd in April 2017.

 

PerthNow reported that Wright Developments had launched the construction project for this site in the last quarter of 2018.

 

Construction started in December 2018 but had stalled by April 2019, leaving the foundations with vertical rebar to remain in place for approximately two years before a new construction company developed the site. The website promoting the Nuhaven development was pulled at the start of 2022.

 

Mainstreet Properties Pty Ltd

Registered on 18 February 2013, they are recorded as being the owner in the second development application for no.s 8, 10 and 10a. Business News reports them as being a group of Perth investors and after overcoming months of approval processes, are about to begin the $13 million development.

 

Chesterfield Cellars

First registered on 14 December 1999, it was cancelled on 19 January 2009. The only mention of this store was on the Business News website when they featured an article on the new education facility the WA Wine Industry Association was opening in around early 2001. There is no mention of this anywhere else in Google searches or past versions of the Association’s website. It had been “a series of planned metropolitan satellite centres aimed at improving the public’s knowledge of wine”.

            A satellite centre is “a branch of a company that’s physically separate from the organisation’s main office.”

The earliest image of this building at no.10 Chesterfield Road in Google Street View, shows the signage for Chesterfield Cellars with the Cellarbrations banner above it, in December 2007.

 

Cellarbrations

Formed in 2004 as an Australia-wide independent liquor group, they also planned to create and release a national liquor brand in June of that year.

 

Citing the aggressive acquisition policies of major supermarket chains who were buying or squeezing out independent retailers, Cellarbrations was formed with the backing of Metcash Trading Ltd (IGA supermarkets) to unite these smaller liquor retailers. Amalgamating them under the one name, Cellarbrations soon had 160 stores Australia-wide, protecting them against acquisition, with the promise of a brighter, long-term future.

 

Approximately 64 Cellarbrations stores are individually registered as a business name in Western Australia today.

 

Western Cellars

By November 2009, no.10 was operating a liquor store under the signage of Western Cellars.