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© 2018 Streetkid Industries/Delphine Jamet

Silver Coke Bottles

 

 

 

 

 

 

 

 

​​The promotion of 600ml silver Diet Coke bottles in 2003 was a fairly big issue in Australia.

Chroming is the name for sniffing/inhaling metallic paints usually through a bottle or a bag.

 

 

 

 

 

@ 2001 National Drug and Alcohol Research Centre

 

For me it was a personal issue.

 

A lot of homeless kids I knew sniffed silver paint. Some of them were as young as 9 and some were even young adults who would rely on chroming to help them 'escape,' especially when they were broke.

 

One spray can could easily be shared between a large number of people and last the whole day.

One streetkid I knew was 15 year old Shady, who gave me permission to take his photo.

Unfortunately it appears much of the documents and campaign material I created no longer exists.

Except for one letter to journalist Kate from The West Australian Newspaper who was helping me put my voice out there. To make my campaign known.

 

I do not have records of when Coke's promotions commenced or ended, nor any of the feedback in regards to my campaign efforts.