Silver Coke Bottles
The promotion of 600ml silver Diet Coke bottles in 2003 was a fairly big issue in Australia.
Chroming is the name for sniffing/inhaling metallic paints usually through a bottle or a bag.
@ 2001 National Drug and Alcohol Research Centre
For me it was a personal issue.
A lot of homeless kids I knew sniffed silver paint. Some of them were as young as 9 and some were even young adults who would rely on chroming to help them 'escape,' especially when they were broke.
One spray can could easily be shared between a large number of people and last the whole day.
One streetkid I knew was 15 year old Shady, who gave me permission to take his photo.
Unfortunately it appears much of the documents and campaign material I created no longer exists.
Except for one letter to journalist Kate from The West Australian Newspaper who was helping me put my voice out there. To make my campaign known.
I do not have records of when Coke's promotions commenced or ended, nor any of the feedback in regards to my campaign efforts.
The following resources were not made available during my 2003 campaign but I have listed them in case you would like to learn more or find ways to help those who resort to sniffing, chroming, inhaling etc